#1
Award
Winning
Agency
2020
 

Anchor texts are the hyperlinked, clickable words in a piece of writing. Anchor text optimization is using the most suitable anchors both in internal and external content to help you rank better in search engines. History of anchor texts: In 2011 and earlier, businesses ranked by using keyword-rich links as anchor texts. In 2012,

SEO has grown so much that ranking on the first page of search engine results pages (SERPs) is no longer enough. Google is constantly working to ensure that web searchers find the most relevant information they need without even visiting websites. Today’s SERPs are rich. With attributes such as featured snippets and map listings, it is no wonder that

Here at PageTraffic, we’re globally recognized for our SEO work. We partner with growing e-commerce brands to scale sales by leveraging the expertise learned from our tenured and dedicated team’s experience and apply ethical and customized strategies to ensure that each client is found for the most competitive keywords and receive the most qualified traffic. We solve the challenge of

At the height of the pandemic, Google released an update that many webmasters may have found poorly timed. The May 2020 core update is being defined by many as the biggest update of the year and so far, several websites have fallen victim to this update. Later today, we are releasing a broad core algorithm update, as we do sever

Almost one-third of the world’s population has to stay home as a result of the Coronavirus pandemic. The implications of this for many brands is that they are on the verge of collapse. With a rise in the number of infections, there is no date for possible relief and return to normal life. Economists are predicting trillions of dollars will be lost in one of the world’s worst reces

No doubt, Novel Coronavirus or Covid-19 has impacted most industries. People all over the globe have seen its adverse effect on businesses and jobs. The good news from an SEO perspective is that we can take a deep breath and analyze the data that is coming through and the impact it has had on various industries. Most

When pandemics hit, life takes priority over everything else. This means businesses will take a hit and sometimes the predictions of economic collapse may leave a lot of people convinced that there is not much else they can do. But take heart, it will come to an end and in the meantime, while you shelter from the storm, you can still use SEO to effectively sustain your business in differ

Towards the end of 2019, Google introduced a new algorithm that partly started off possible trends for the next year. Keeping a keen eye on the trends will help website owners improve their ranking and if they are already up there, they can keep a step ahead of the competition and not see a surprise drop in their ranking. We saw a number of trends in 2019 which included mobile-first o

It is no secret that Google is intent on making search results as accurate as possible, the recent announcement of “the most important update in 5 years” is a testament to that intention. The BERT update is an attempt at teaching machines human language. Google says they are aiming at search queries that take on a natural-conversational structure. So, BERT is supposed to let the sear

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